Scot Wingo submits:
Outside of the World of eBay (EBAY), in the wonderful world of the Internet,
Google's (GOOG) algorithmic search engine is constantly being gamed by those
with good intentions (white hat), unknown intentions (grey hats) and
devious intentions (black hats). This is broadly known as search
engine optimization or SEO.
Google and the bad guys are locked in a never-ending arms race where
Google works constantly to stay one step ahead of linkfarms, cloning,
cloaking, linkspam and a whole dictionary of strategies designed to
confuse the Google bots and increase a website's organic traffic.
Back in our eBay World, as you probably already know in March, eBay
switched the search engine from a reverse chronological (aka 'ending
first') system to a black box algorithm known as BestMatch. BestMatch
has many positive aspects and seems to be working as we've noted.
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